fullthrottle.ai™ Named "Best Advertising Measurement Platform" in 7th Annual MarTech Breakthrough Awards Program

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fullthrottle.ai™ Named

FullThrottle Technologies, LLC has been awarded the Best Advertising Measurement Platform in the 7th annual MarTech Breakthrough Awards. This recognition highlights the company's innovative approach to utilizing first-party data in a privacy-focused manner. The platform effectively addresses the challenges marketers face in a landscape increasingly concerned with data privacy.

fullthrottle.ai stands out by offering a holistic, privacy-first platform that enables marketers to identify and target audiences without relying on third-party data. The technology includes household-based identity resolution and media attribution methods, ensuring precise connections between marketing efforts and actual transactions. As the industry shifts towards a cookieless future, fullthrottle.ai is positioned as a leader in ethical and effective marketing solutions.

• fullthrottle.ai wins Best Advertising Measurement Platform award for 2024.

• The platform emphasizes privacy-first marketing solutions for effective audience targeting.

Key AI Terms Mentioned in this Article

First-party data

This term is relevant as fullthrottle.ai utilizes first-party data to enhance marketing strategies while ensuring compliance with privacy regulations.

Identity resolution

This methodology is crucial for fullthrottle.ai to convert website visitors into identifiable households.

Media attribution

fullthrottle.ai employs media attribution methods to provide transparency in how campaigns drive sales.

Companies Mentioned in this Article

FullThrottle Technologies

The company is recognized for its innovative platform that addresses privacy concerns while enabling effective audience targeting.

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