MarTech Breakthrough

AI can be immensely helpful in streamlining marketing tasks, allowing teams to focus on the work that matters most to them.

If vibe coding once turned eight-week development cycles into two-day sprints, vibe marketing promises a similar 20-fold acceleration for the $250 billion marketing industry - as Greg Isenberg, the former head of product strategy at WeWork,

KIT Global Strengthens AI-Driven Video Marketing and Influencer Strategies in 2025, Responding to Vietnam's Growing Digital Market Demand

Discover how AI can eliminate data frustrations, uncover valuable insights, and simplify reporting for stakeholders. With examples you can apply.

In this article, drawing from my extensive industry experience on these topics, I'll explore how AI is revolutionizing AdTech as well as its benefits, challenges and key considerations. More specifically,

Kirill Baryshkov, Global Business Partner of L'Oréal (innovative project in the field of digital marketing), talks about the role of new technologies in marketing

Last decade, companies like Segment rewrote the book on how organizations used APIs to merge data from disparate apps to improve marketing strategies.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final purchase conversion for closed-loop marketing measurement.