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CHEQ has introduced an innovative multi-layered detection engine designed to enhance digital engagement security. This engine integrates traffic, threat, and identity intelligence, addressing the complexities of interactions with AI-enabled buyers. The launch follows CHEQ's acquisition of Deduce, emphasizing the need for businesses to adapt to a new digital engagement landscape.
As AI agents and machine customers become more prevalent, businesses face challenges in distinguishing between legitimate interactions and potential threats. CHEQ's solution aims to empower companies to confidently navigate this evolving environment while maintaining security and user experience. The technology will be showcased at the Adobe Summit, highlighting its integration with various Adobe platforms.
• CHEQ's new engine combines traffic, threat, and identity intelligence for security.
• The technology addresses challenges posed by AI agents in digital engagement.
This term refers to the evolving interactions between businesses and AI-enabled buyers, necessitating new security measures.
Identity intelligence involves analyzing user identities to prevent cyber fraud, crucial for securing digital interactions.
Traffic analysis is used to monitor and differentiate between legitimate users and malicious bots in digital environments.
CHEQ is a leader in go-to-market security, providing solutions to protect digital interactions from various threats.
Deduce specializes in identity intelligence for cyber fraud prevention, enhancing CHEQ's capabilities in securing digital engagement.
Adobe's platforms, including Adobe Experience Platform and Adobe Analytics, will integrate with CHEQ's new intelligence engine.
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