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The sixth edition of The Marketing Pulse Summit highlighted the rapid evolution of AI in marketing, transitioning from a novel concept to a crucial element in the industry. Experts discussed the impact of AI tools like ChatGPT and questioned whether AI is living up to its promises or merely overhyped. The panel, moderated by Rajiv Dingra, featured insights from leaders at Veera and Kotak 811, emphasizing the importance of AI in enhancing customer experiences and marketing strategies.
Adityan Kayalakal from Veera noted that while AI improves customer interactions, it requires backend refinement to be fully effective. Sagar Shah from Kotak 811 highlighted AI's ability to manage numerous campaigns efficiently, stressing the need for a collaborative approach between AI and human input. The discussion concluded with a focus on future AI developments, including enhanced human-like interactions and improved marketing insights.
• AI has transformed marketing, enhancing customer experiences significantly.
• Collaboration between AI and human input is essential for effective marketing.
The discussion emphasized AI's role in improving marketing strategies and customer interactions.
This approach was highlighted as a future trend in AI-driven marketing strategies.
The panel discussed how AI can enhance these interactions through personalized experiences.
The founder, Rajiv Dingra, moderated the panel discussing AI's impact on marketing.
Adityan Kayalakal shared insights on how AI is integrated into their marketing strategies.
Sagar Shah discussed the integration of AI throughout their marketing funnel.
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