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Quad/Graphics, Inc. has partnered with Google Cloud to develop advanced AI marketing solutions. This collaboration aims to enhance data-driven marketing strategies, enabling brands to create personalized content at scale. By integrating Google Cloud's AI capabilities with Quad's data stack, the initiative promises improved targeting and efficiency in marketing efforts.
The partnership will leverage AI technologies to streamline marketing processes and enhance customer engagement. Quad's extensive data insights, covering a significant portion of U.S. households, will be supercharged by Google Cloud's AI tools. This innovative approach is set to transform how brands connect with their audiences, ensuring a more effective marketing spend.
• Quad and Google Cloud aim to revolutionize marketing with AI solutions.
• The collaboration focuses on personalized content creation at scale.
AI is utilized in this collaboration to enhance marketing strategies and personalize customer experiences.
Quad's data stack is enhanced by Google Cloud's AI capabilities to improve marketing insights.
LLMs are integrated into Quad's solutions to create personalized content efficiently.
Quad's collaboration with Google Cloud aims to enhance its marketing capabilities through AI.
Google Cloud provides the AI capabilities that empower Quad's marketing transformation.
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