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Perplexity, an AI startup, has expressed interest in acquiring TikTok as the deadline for ByteDance to sell the platform approaches. The company argues that freeing content feeds from foreign influence would benefit society, and it aims to raise funds at an $18 billion valuation. Despite TikTok's US operations being valued at up to $50 billion, Perplexity believes it can rebuild the TikTok algorithm without creating a monopoly.
Perplexity's proposal includes open-sourcing the TikTok For You feed and integrating its citation capabilities into TikTok videos. This would enhance user experience by allowing real-time cross-referencing of information while watching videos. The startup faces competition from other bidders, including a group led by Frank McCourt, but emphasizes that a consortium could maintain ByteDance's control over the algorithm.
• Perplexity aims to acquire TikTok and open source its algorithm.
• The startup believes it can enhance user experience with real-time citations.
An algorithm is a set of rules or calculations used to process data and make decisions, relevant here as Perplexity aims to rebuild TikTok's algorithm.
Open source refers to software with source code that anyone can inspect, modify, and enhance, which Perplexity wants to apply to TikTok's For You feed.
Citation in this context refers to referencing sources of information, which Perplexity plans to integrate into TikTok videos for better user engagement.
Perplexity is an AI startup focused on enhancing information retrieval and user experience through innovative algorithms and open-source solutions.
ByteDance is the parent company of TikTok, currently facing pressure to divest its US operations amid regulatory scrutiny.
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