Parks Associates

AI-driven traffic to U.S. ecommerce sites has been doubling every two months since September, and is generating increased engagement.

Discover how AI can eliminate data frustrations, uncover valuable insights, and simplify reporting for stakeholders. With examples you can apply.

"We're a long way from pants," Andy Dunn, founder of online fashion retailer Bonobos, told TechCrunch. Now, the former CEO is taking on a completely

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final purchase conversion for closed-loop marketing measurement.

We recently published a list of Jim Cramer Discusses These 13 Stocks & Rejects The AI PC Super Cycle. In this article, we are going to take a look at where Salesforce, Inc.

Greg Uland, VP of Marketing at Reynolds & Reynolds, joins us to share insights into how AI is revolutionizing the industry.

Digital advertising's potency has always come down to knowing what the audience is searching for and the sites they're visiting online. But what if your audience isn't looking at search results anymore?

For companies such as Tapestry, digital twins aid in the design process, digital marketing, consumer research and other areas.