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Jellyfish, a digital advertising agency, highlights a shift in consumer behavior where younger audiences increasingly rely on AI models like ChatGPT for recommendations instead of traditional search engines. Research indicates that two-thirds of 18-24-year-olds use AI for guidance, prompting Jellyfish to launch its Share-of-Model platform. This innovative tool collects insights from large language models (LLMs) to help brands understand their market positioning and consumer perceptions.
The Share-of-Model platform functions similarly to market research surveys but queries AI models instead. By analyzing responses from models like ChatGPT and Claude, Jellyfish aims to provide brands with actionable insights on how they are perceived in various categories. The platform's first client, Danone, is leveraging this technology to enhance its brand strategy and understand competitive dynamics in the digital landscape.
• Two-thirds of young adults use AI for product recommendations.
• Jellyfish's platform analyzes responses from AI models for brand insights.
LLMs like ChatGPT and Claude are used to gather consumer insights and recommendations.
This platform collects and analyzes data from AI models to inform brand strategies.
Generative AI models create responses based on user queries, influencing brand perceptions.
Jellyfish specializes in digital advertising and has developed a platform to analyze AI model responses.
Danone is utilizing Jellyfish's platform to enhance its understanding of brand competition in the digital space.
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