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Tapestry is collaborating with Adobe to enhance its design and product development through digital twinning. This technology creates virtual replicas of physical products, streamlining the design process and improving consumer research. By utilizing digital twins, Tapestry can detect design flaws early, reduce the need for physical samples, and gather consumer feedback more effectively.
The partnership leverages Adobe Firefly, a generative AI tool, to create digital twins that align with Tapestry's brand identity. This collaboration has already produced tailored digital twins that accurately reflect existing products, allowing Tapestry to innovate and scale its internal services. The use of digital twins is expected to significantly impact Tapestry's design strategies and customer engagement across its brands.
• Tapestry utilizes Adobe Firefly for generative AI-powered digital twins.
• Digital twins enhance product development and consumer engagement for Tapestry.
Digital twins are virtual replicas of physical products used for design and marketing.
Generative AI refers to algorithms that create new content based on input data.
Adobe Firefly is a generative AI model that creates images based on text prompts.
Tapestry is a parent company of luxury brands that is innovating product development through digital twins.
Adobe provides creative software solutions, including generative AI tools like Firefly for digital design.
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