Why Companies Should Look To All AI—Not Just GenAI—To Optimize Revenue

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Why Companies Should Look To All AI—Not Just GenAI—To Optimize Revenue

Generative AI is gaining attention, but it is not the only AI type that can enhance revenue management. Companies should integrate predictive, descriptive, and generative AI to optimize their revenue processes effectively. The collaboration of these AI types can lead to improved predictions, insights, and automated actions that drive revenue growth.

CIOs play a crucial role in leveraging AI technologies to transform revenue management. By adopting a platform approach and ensuring data quality, organizations can harness AI's full potential. Forming a revenue-specific AI council can help prioritize key use cases and address gaps in existing processes, ultimately enhancing productivity and efficiency.

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