Success in today's business landscape hinges on how effectively data is utilized rather than merely collected. A study by Virtusa reveals that while many companies excel at gathering sales data, only a small fraction leverage customer data to enhance their understanding of customer behavior and product performance. Companies that effectively combine various data sources have experienced significantly higher revenue growth compared to those that do not.
The integration of generative AI systems is crucial for companies aiming to become 'customer clairvoyant.' By investing in AI, organizations can not only boost sales but also achieve substantial cost and time savings in data management. A holistic approach to data utilization, including the establishment of a central data office, is essential for driving strategic decisions across departments.
• 79% of companies excel at collecting sales data but lack advanced usage.
• Companies investing in AI see significant revenue growth and cost savings.
Generative AI refers to systems that can create content or insights from data, enhancing decision-making and operational efficiency.
This term describes companies that effectively use customer data to predict behaviors and improve marketing strategies.
Data utilization involves the effective application of collected data to drive business strategies and enhance customer understanding.
Virtusa is a digital transformation company that emphasizes the importance of data utilization for business success.
5, which enhances human-like interactions and understanding.
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