This AI Startup Wants To Change How You Buy Booze Online

Full Article
This AI Startup Wants To Change How You Buy Booze Online

DRINKS, an AI-powered alcohol e-commerce startup, has introduced a platform designed to streamline online alcohol purchases. This Drinks-as-a-Service (DaaS) model connects retailers with consumers, offering a shopping experience akin to Amazon or Uber Eats. CEO Zac Brandenberg highlights the urgent need for digital transformation in the U.S. alcohol market, which has significant growth potential despite recent sales declines.

The platform features DRINKS ASSURE, which ensures real-time compliance with regulatory requirements, alleviating burdens for retailers. Additionally, the Predictive AI Retailing (PAIR) technology analyzes consumer preferences to provide tailored recommendations, resulting in a reported 200% increase in sales. By leveraging influencers and content creators, DRINKS aims to reshape alcohol marketing, appealing to younger consumers and creating new revenue streams.

• DRINKS platform simplifies online alcohol purchasing through AI technology.

• Predictive AI Retailing technology enhances consumer experience with tailored recommendations.

Key AI Terms Mentioned in this Article

Drinks-as-a-Service (DaaS)

DaaS allows consumers to order drinks online seamlessly, similar to other e-commerce platforms.

Predictive AI Retailing (PAIR)

PAIR uses various product features to predict what consumers are likely to purchase.

Real-time compliance

This feature helps alcohol retailers manage complex regulations without operational disruptions.

Companies Mentioned in this Article

DRINKS

DRINKS aims to transform how consumers purchase alcohol online while addressing compliance and operational challenges.

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