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India's alcobev sector is rapidly embracing AI and technology to enhance consumer insights and optimize sales strategies. Companies are leveraging AI tools to analyze consumer behavior, forecast sales, and tailor marketing efforts effectively. This shift is enabling businesses to identify high-potential outlets and adapt to changing market demands.
Pernod Ricard India exemplifies this trend with its innovative digital programs like Maestria, Matrix, and D-star, which utilize AI for consumer mapping and marketing performance. Similarly, Radico Khaitan and Diageo India are integrating advanced analytics and cloud-based solutions to improve operational efficiency and digital marketing efforts. These advancements not only streamline operations but also significantly enhance engagement and sales outcomes.
• AI tools are used for sales forecasting and market trend analysis.
• Pernod Ricard's digital programs enhance consumer mapping and marketing effectiveness.
AI tools are utilized for analyzing consumer behavior and optimizing sales strategies.
Digital marketing strategies leverage AI to enhance engagement and reduce costs.
Consumer mapping involves using AI to understand consumer preferences and behaviors.
Pernod Ricard employs AI to enhance marketing performance and consumer insights in India.
Diageo utilizes AI in digital marketing to significantly boost website engagement and traffic.
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