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Snapchat is evolving its platform by introducing new generative AI-powered video lenses for premium users. These lenses, unlike traditional filters, create entirely new animated objects within videos, showcasing Snap's commitment to advancing augmented reality and artificial intelligence. The initial offerings include a raccoon filter, a fox filter, and a spring flowers filter, all designed to enhance user creativity.
The new features are available to subscribers of Snapchat's platinum plan, which costs $15 per month. While some may view the premium subscription as unnecessary, the added AI tools could attract users interested in innovative content creation. This move aligns Snapchat with other social media giants like Meta and Google, who are also integrating AI into their platforms.
• Snapchat introduces generative AI lenses for premium users, enhancing video content.
• New filters create animated objects, showcasing Snapchat's commitment to AI innovation.
In this context, Snapchat's new lenses utilize generative AI to add unique animated elements to user videos.
Snapchat's filters exemplify AR by integrating animated objects into live video feeds.
Snapchat's AI chatbot, powered by ChatGPT, is available to all users but offers customization for premium subscribers.
Snapchat is a multimedia messaging app that integrates AI to enhance user engagement through innovative features like generative AI lenses.
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