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At the MTV Video Music Awards, a new technology allowed fans to shop for outfits inspired by their favorite artists in real-time. This innovation stemmed from a collaboration between Paramount and Shopsense AI, enabling viewers to capture images of looks as they appeared on screen. The software then suggests similar clothing options from a vast database of over 1 billion items from various retailers.
Shopsense AI's technology utilizes computer vision to match on-screen styles with available clothing, offering both high-end and affordable alternatives. While the platform has some accuracy issues, it aims to enhance the shopping experience across Paramount's content portfolio, making everything from live sports to scripted shows shoppable. The ultimate goal is to curate items thematically aligned with the content, expanding beyond just apparel.
• Shopsense AI allows real-time shopping during live events.
• The technology matches on-screen looks with a vast clothing database.
This technology is used by Shopsense AI to match outfits seen on screen with similar items available for purchase.
Shopsense AI employs a detection model to suggest clothing options based on captured images of outfits.
Shopsense AI's shoppable technology allows viewers to purchase items featured in shows without leaving the viewing experience.
Shopsense AI partners with media companies like Paramount to enhance viewer engagement through real-time shopping experiences.
Paramount collaborates with Shopsense AI to implement shoppable technology across its programming.
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