Scarlett Johansson's OpenAI Dispute Raises Questions about 'Persona' Rights

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Scarlett Johansson's OpenAI Dispute Raises Questions about 'Persona' Rights

The article delves into the controversy surrounding Scarlett Johansson's complaint about an OpenAI chatbot voice that sounded like her, sparking discussions on persona rights in the age of AI. It explores the challenges posed by generative artificial intelligence (genAI) in imitating people's voices and faces to create deepfakes, which have been used for various purposes including disinformation and non-consensual imagery.

Legal experts and lawmakers are debating the need for new laws to protect individuals' personas in the face of AI advancements. Existing copyright and publicity rights laws may not be sufficient to address the complexities of AI-generated content, leading to concerns about privacy, freedom of speech, and potential misuse of AI technology. Companies like OpenAI are implementing policies to prevent the misuse of genAI technology, while legal battles and ethical considerations continue to shape the evolving landscape of persona rights.

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