Samsung Electronics cuts global workforce again amid sliding market dominance

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Samsung Electronics cuts global workforce again amid sliding market dominance

Samsung Electronics is implementing significant layoffs across Southeast Asia, Australia, and New Zealand, affecting about ten percent of its workforce in these regions. This decision follows a previous directive to reduce sales and marketing departments by 15 percent and administrative staff by 30 percent. The company is also facing labor strikes in South Korea and India, where employees are demanding better wages and working conditions.

Despite reporting a staggering 933 percent increase in operating profit due to rising demand for memory chips, Samsung struggles to maintain its competitive edge in the memory chip market. The company is lagging behind rivals SK Hynix and Micron, with delays in the production of its advanced HBM3e chips. Additionally, challenges from TSMC further complicate Samsung's position, as it seeks to upgrade its manufacturing capabilities.

• Samsung's layoffs impact ten percent of its workforce in key regions.

• Samsung struggles despite record profits, lagging behind competitors in memory chips.

Key AI Terms Mentioned in this Article

High-Bandwidth Memory (HBM)

Samsung's delays in HBM3e production highlight its struggle to keep pace with competitors.

DRAM

Samsung's higher capacity DRAM chips are crucial for its competitiveness in the market.

AI Workloads

The demand for memory chips to support AI workloads has driven Samsung's recent profit increase.

Companies Mentioned in this Article

Samsung Electronics

Samsung's recent layoffs and production delays reflect its challenges in the competitive memory chip market.

SK Hynix

SK Hynix's market leadership poses a significant challenge to Samsung's position in the memory chip sector.

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