Realme targets global expansion and premium market with new three-year strategy

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Realme targets global expansion and premium market with new three-year strategy

Realme is setting its sights on global expansion and the premium smartphone market with an ambitious three-year strategy. The company plans to penetrate over 100 global markets and aims to deliver 100 million AI smartphones by 2028. This initiative follows Realme's rapid growth in Spain, Italy, and Mexico, where it emerged as a leading brand in late 2024.

The focus on AI smartphones indicates Realme's commitment to integrating advanced technology into its devices. By leveraging artificial intelligence, the company aims to enhance user experience and differentiate itself in a competitive market. This strategy not only targets increased sales but also positions Realme as a significant player in the premium segment.

• Realme aims to deliver 100 million AI smartphones in three years.

• The company targets expansion into over 100 global markets.

Key AI Terms Mentioned in this Article

AI Smartphones

AI smartphones utilize artificial intelligence to enhance features and user experience.

Global Expansion

Global expansion refers to a company's strategy to enter new international markets.

Premium Market

The premium market consists of high-end products that offer superior quality and features.

Companies Mentioned in this Article

Realme

Realme is a smartphone manufacturer focusing on delivering AI-integrated devices to enhance user experience.

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