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Meitu Inc is intensifying its global expansion efforts by leveraging generative AI technology to enhance the imaging industry. The company aims to improve localized operations in overseas markets, targeting Southeast Asia, Europe, and the United States by 2025. Popular apps like Meitu, BeautyCam, and Wink have already gained significant traction in various international markets, including Japan and South Korea.
The integration of generative AI is seen as a transformative force for Meitu, enabling advancements across multiple sectors such as e-commerce and advertising. With a reported revenue increase of 23.9% year-on-year, the company is also focusing on research and development to maintain its competitive edge. The rise of AI-generated content is expected to revolutionize digital production, providing new opportunities for innovation.
• Meitu aims to enhance global competitiveness through generative AI technology.
• AI integration has driven significant revenue growth for Meitu in recent years.
Generative AI refers to algorithms that can create new content, such as images and videos, enhancing productivity in the imaging sector.
AI-powered applications utilize artificial intelligence to improve user experience and functionality, as seen in Meitu's popular apps.
Open-source models allow developers to access and modify AI algorithms, which can lower training costs and improve performance.
Meitu is a Chinese tech company specializing in image-editing and content-sharing software, focusing on generative AI to enhance its applications.
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