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Synthesia, a British AI startup backed by Nvidia Corp., has introduced new features allowing users to create AI avatar presentations using just a laptop webcam or a phone. The company aims to become a comprehensive video production suite for large companies, offering innovative solutions for enhancing business productivity. Synthesia's CEO unveiled the latest products in a presentation reminiscent of Apple Inc.'s keynotes, showcasing features like creating AI avatars with hands and arms and a screen recording tool with an AI avatar guide.
The ability to create AI-generated avatars with minimal footage captured via webcam or smartphone is a standout feature of Synthesia's platform. The company, used by nearly half of the Fortune 500 companies, now enables users to create AI avatars for various purposes such as training videos and promotional materials. Synthesia's shift from targeting Hollywood agencies to democratizing video creation for a wider audience highlights its commitment to innovation and accessibility.
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