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Joice Truban Curry, a seasoned PR expert, predicts that artificial intelligence and social media influencers will significantly influence public relations strategies in 2025. She emphasizes the importance of selecting the right influencers who resonate with target audiences rather than just focusing on follower counts. Additionally, Curry highlights the necessity for PR professionals to educate clients about the capabilities and limitations of AI in their strategies.
Curry's firm, c3 Communications, is celebrating its 25th anniversary and has expanded its reach beyond San Diego to various counties. The firm specializes in event promotion and offers a range of services, including media relations and crisis communications. As the industry evolves, embracing AI will be crucial for PR practitioners to meet client expectations and achieve their goals.
• AI will shape PR strategies and client education in 2025.
• Influencer selection must align with client brand goals.
AI is essential for shaping PR strategies and client education in the industry.
Selecting the right influencers is crucial for effective communication with target audiences.
Educating clients about AI's capabilities is vital for setting realistic expectations.
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