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Lily AI and A.L.C. are set to present at Shoptalk Spring 2025, focusing on the gap between industry jargon and consumer language in luxury branding. The discussion will highlight how A.L.C. enhances product discoverability and sales through AI-powered content optimization. This collaboration aims to bridge the disconnect between product data and customer intent, ultimately improving shopping experiences.
The session will feature insights from Lily AI's CEO Purva Gupta and A.L.C.'s Hilary Peterson, emphasizing the importance of clear product content. Attendees will learn about the evolving expectations of online shoppers and how AI can drive growth and profitability in eCommerce. The findings suggest that effective search experiences are crucial for retaining consumer loyalty.
• AI optimizes product content to enhance consumer shopping experiences.
• Industry jargon creates disconnect between retailers and consumers.
This term refers to the use of AI to enhance product descriptions and attributes, making them more aligned with consumer search intent.
Consumer intent involves understanding what shoppers are looking for, which AI helps decode to improve product discoverability.
The ecommerce stack includes various technologies and platforms that facilitate online shopping, which AI optimizes for better user experiences.
Lily AI specializes in AI-driven product content optimization, helping retailers align their offerings with consumer needs.
L.C. leverages AI to enhance digital marketing and ecommerce strategies, improving product visibility and sales.
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