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Consumer research indicates that unclear product details hinder online sales, creating a gap between retailer jargon and consumer language. AI is positioned as a transformative tool to enhance customer experience by making product descriptions more relatable and accessible. The study from Lily AI emphasizes the need for retailers to adapt their content to meet evolving shopper expectations.
Despite advancements in technology, many consumers still struggle to find products online, often resorting to physical stores due to inadequate online information. The article highlights the importance of Product Content Optimization (PCO) in bridging the communication gap between merchants and shoppers. By leveraging AI, retailers can improve product discoverability and ultimately drive sales.
• AI can enhance product descriptions for better consumer understanding.
• Retailers risk losing sales due to unclear online product information.
PCO enriches product data with consumer-friendly language to improve searchability and relevance.
Generative AI refers to AI systems that can create content, enhancing product visibility in searches.
Lily AI specializes in optimizing product content to align with consumer language and improve online shopping experiences.
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