HP rebrands consumer, commercial PC portfolios, launches new AI logo

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HP rebrands consumer, commercial PC portfolios, launches new AI logo

Global personal computer (PC) manufacturer HP has rebranded its consumer and commercial PC portfolios to simplify its product offerings. The company introduced a new logo for its artificial intelligence (AI) computers, emphasizing its commitment to advanced AI capabilities. The new branding includes prefixes like 'Omni' for consumer PCs and 'Elite' for commercial PCs, with specific signifiers for different product categories.

HP's new Helix logo, inspired by the structure of DNA, signifies the company's focus on next-gen AI PCs. The rebranding effort aims to streamline HP's product lineup and enhance brand recall for consumers. The introduction of a numbering system for devices, ranging from 2 to 10, will help customers understand the performance hierarchy, with odd numbers denoting consumer PCs and even numbers assigned to commercial PCs.

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