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The current landscape of digital marketing is marked by rapid changes, particularly from Google, which is reshaping both organic and paid search. This environment is filled with distractions from new AI tools, privacy law changes, and attribution challenges that can overwhelm marketers. To navigate these disruptions effectively, a clear and structured digital marketing plan is essential.
The START planning process is introduced as a five-step approach to develop a robust digital marketing strategy. Each phase—Strategy, Tactics, Application, Review, and Transformation—ensures that marketing efforts are aligned with business goals and adaptable to ongoing changes in the industry. Emphasizing the importance of a documented plan, the approach encourages marketers to remain agile and accountable in their investments.
The Financial Express 14month
The Times of India on MSN.com 8month
Isomorphic Labs, the AI drug discovery platform that was spun out of Google's DeepMind in 2021, has raised external capital for the first time. The $600
How to level up your teaching with AI. Discover how to use clones and GPTs in your classroom—personalized AI teaching is the future.
Trump's Third Term? AI already knows how this can be done. A study shows how OpenAI, Grok, DeepSeek & Google outline ways to dismantle U.S. democracy.
Sam Altman today revealed that OpenAI will release an open weight artificial intelligence model in the coming months. "We are excited to release a powerful new open-weight language model with reasoning in the coming months," Altman wrote on X.
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