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Google has introduced new AI features in Google Lens to enhance the shopping experience during Black Friday. The updated app allows users to take a photo of a product and receive tailored insights, including reviews and price comparisons specific to the store visited. This innovation aims to assist shoppers in making informed decisions, potentially outperforming traditional in-store shopping methods.
The new Google Lens capabilities leverage advanced AI image recognition technology and a vast database of product listings. Initially, the feature will support beauty products, toys, and electronics, with plans for broader application in the future. Additionally, Google Pay is expanding its services to include Afterpay, enhancing the shopping experience further during the holiday season.
• Google Lens now offers tailored product insights for in-store shopping.
• AI advancements enhance user confidence in making purchase decisions.
AI image recognition technology enables Google Lens to analyze product images and provide relevant information.
The Shopping Graph consists of 45 billion product listings that inform Google Lens about available products.
Google's AI technologies power the new features in Google Lens, enhancing the shopping experience.
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