Generation AI: How Students Feel About AI In College Admissions

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Generation AI: How Students Feel About AI In College Admissions

The article discusses the impact of AI on college admissions and student recruitment, highlighting the challenges faced by institutions in reaching prospective students. Traditional methods of student recruitment are failing, leading to a significant drop in name availability and conversion rates. The looming Search Cliff and demographic changes are further complicating the recruitment landscape.

Generation AI, characterized by tech-savvy and tech-immersed students, expects personalized and relevant interactions in the college admissions process. AI is positioned as a solution to revolutionize recruitment strategies, offering personalized support and communication channels for students. The article emphasizes the necessity for colleges to adopt AI in admissions to enhance student engagement and improve conversion rates.

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