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Recent studies reveal that consumers are increasingly skeptical about AI in products, often preferring items without AI features. A study involving 1,000 participants indicated that the mention of AI in product descriptions significantly lowered emotional trust and purchase intentions. This trend is particularly pronounced in high-stakes purchases, where consumers are more cautious about potential risks and losses.
Despite the push from companies to integrate AI into various products, many consumers feel that these technologies are unnecessary and often confusing. Examples include AI toothbrushes and grills that promise enhanced functionality but fail to resonate with consumer needs. The overarching message is clear: brands should focus on creating products that genuinely meet consumer desires rather than simply adding AI for the sake of innovation.
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