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Lica, an AI tool developed by former Microsoft employees, aims to simplify video production by transforming unused screen recordings and screenshots into engaging tutorials and product videos. Founded in 2023 by Priyaa Kalyanaraman and Purvanshi Mehta, the startup has secured $4 million in seed funding led by Accel. The tool addresses the high costs and time associated with traditional video production methods, making it accessible for product teams and prosumers.
The AI-driven platform allows users to create videos with automated features like transitions and background music, while also offering manual editing options. Lica's unique selling point lies in its ability to understand design aesthetics and user prompts, enabling the generation of tailored video content. As the startup plans to expand its offerings, it aims to cater to various video formats, including marketing and social media.
• Lica simplifies video creation from screen recordings using AI technology.
• The startup raised $4 million to enhance its AI-driven video tool.
Lica is an AI tool designed to automate video production from screen recordings.
The focus of Lica is on creating engaging video content for tutorials and presentations.
Lica features an AI assistant that helps users generate and edit videos based on prompts.
Lica is a startup that leverages AI to streamline the video creation process for users.
Accel is a venture capital firm that led Lica's $4 million seed funding round.
Replit is a platform where Lica's founders showcased their initial demo, attracting interest from investors.
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