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The Digital Marketing Summit 2024 delved into the increasing impact of artificial intelligence on the marketing sector, with experts emphasizing the transformative potential of AI in simplifying processes. The event, held at Coex in Seoul, gathered industry leaders to discuss the latest trends, technologies, and insights in digital marketing.
AI's role in digital marketing has evolved significantly, with machine learning models enabling precise user segmentation and generative AI facilitating personalized content creation for customers. Marketers are advised to focus on strategy and brand value delivery amidst the AI transformation, as AI tools should complement, not replace, human decision-making in marketing endeavors.
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