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Depop and Selfridges are collaborating with Kelp Technologies to enhance their second-hand fashion offerings through AI analytics. This initiative aims to analyze market trends and pricing for second-hand apparel, ultimately saving time and reducing costs. By leveraging AI, the project seeks to boost the second-hand clothing market, thereby minimizing waste and carbon emissions.
Kelp Technologies will utilize proprietary algorithms to assess clothing items, suggest prices, and refine search results. This innovative approach is expected to empower resale businesses with actionable data, making it easier to unlock the value of each item. The British government is also backing this initiative with funding, highlighting the importance of technology in driving economic growth.
• AI analytics will enhance pricing and market insights for second-hand fashion.
• Government funding supports AI projects to boost economic growth in the UK.
In this context, AI analytics helps fashion retailers understand market trends and optimize pricing strategies.
Kelp Technologies employs proprietary algorithms to assess clothing items and provide actionable insights for resale businesses.
Kelp Technologies is integral to the project, providing the AI tools necessary for Depop and Selfridges to enhance their second-hand clothing offerings.
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