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AI technology remains a contentious issue in the creative sector, with concerns about copyright and authenticity often overshadowing its benefits. However, a recent study by Monotype indicates a growing acceptance among designers, revealing that many are beginning to see the potential of AI tools in their work. The study highlights that 91% of surveyed creatives believe AI can be beneficial in the type industry.
The study, which surveyed over 4,700 professionals, shows that many creatives are optimistic about AI's role in enhancing their workflows. Key uses of AI include visualizing typography in real-world scenarios and suggesting font pairings, which many designers find valuable. This shift towards acceptance suggests a future where AI and human creativity can coexist harmoniously.
• 91% of designers find AI tools useful for their work.
• Creatives are increasingly optimistic about AI's role in design.
AI tools are software applications that assist creatives in enhancing their design processes.
Typography visualization refers to the ability to see how fonts appear in real-world contexts, aiding design decisions.
Monotype specializes in type and technology, leveraging AI to enhance user experiences for designers.
Censuswide is an independent market research company that conducted the survey for Monotype.
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