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Artificial Intelligence (AI) is transforming the retail industry, particularly for B2B creatives like photographers and copywriters. Tools such as ChatGPT and MidJourney are reshaping how content is generated, leading to concerns about job displacement. However, research indicates that while some jobs may be lost, many roles will evolve rather than disappear.
The integration of AI in creative workflows is enhancing efficiency, with reports showing significant reductions in editing time for photographers. Companies are leveraging AI for various tasks, from content generation to automating repetitive work, allowing creatives to focus on innovation. As AI continues to grow in importance, new job titles are emerging, blending human creativity with machine capabilities.
• AI tools are reshaping creative roles in the retail B2B sector.
• Generative AI is being adopted by 40% of B2B marketing teams.
Generative AI refers to algorithms that can create content, such as text or images, based on input data.
AI-enhanced retouching uses machine learning to improve and expedite the editing process for images.
Deepfakes are AI-generated media that can manipulate images or videos to create misleading representations.
io is a marketing agency that utilizes AI tools like Adobe Photoshop's Generative Fill to streamline ad design processes.
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