Close
AI is poised to revolutionize the advertising industry, impacting workflows and revenue generation. The Association for Communication and Advertising (ACA) emphasizes the need for agencies to adapt to these changes collaboratively. This monthly bulletin aims to highlight AI advancements and how agencies can leverage them effectively.
AI is seen as an enabler, allowing for faster, more accurate work while alleviating budget constraints. Successful examples include Pedigree's AI platform for dog adoption images and Showmax's collaboration with AI tools to streamline ad creation. However, caution is advised as some AI implementations, like ToysRUs's ad, have faced criticism for overshadowing creativity.
• AI is transforming advertising workflows and revenue generation.
• Successful AI applications include Pedigree's and Showmax's innovative uses.
Pedigree's Adoptable platform exemplifies generative AI by producing high-quality images of adoptable dogs.
The article discusses how AI can optimize advertising workflows, allowing for better resource allocation.
Night Market's AI tool exemplifies this by measuring retail media investments in real-time.
The ACA is leading discussions on how to adapt to AI's impact on the industry.
This innovative use of AI addresses challenges in photo quality and marketing.
Bizcommunity 13month
Isomorphic Labs, the AI drug discovery platform that was spun out of Google's DeepMind in 2021, has raised external capital for the first time. The $600
How to level up your teaching with AI. Discover how to use clones and GPTs in your classroom—personalized AI teaching is the future.
Trump's Third Term? AI already knows how this can be done. A study shows how OpenAI, Grok, DeepSeek & Google outline ways to dismantle U.S. democracy.
Sam Altman today revealed that OpenAI will release an open weight artificial intelligence model in the coming months. "We are excited to release a powerful new open-weight language model with reasoning in the coming months," Altman wrote on X.
Log in
Sign Up
AI Tools - Popular
AI Tools - Categories
GPTs - Categories
AI for Jobs
Key AI Highlights in this Article
Key AI Terms Mentioned in this Article
Companies Mentioned in this Article
