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BuzzFeed's advertising business has been struggling, with a decline in revenue across various streams. Despite this, the company is banking on AI-generated content to drive direct traffic and boost programmatic demand. CEO Jonah Peretti aims for BuzzFeed to become the leading media company in the AI era, but acknowledges that they are still at the beginning of this transformation.
The recent earnings report highlighted challenges faced by BuzzFeed, including a significant drop in ad revenue and the need to reverse the revenue decline. Selling off the Complex portfolio provided some stability to the business, but there are ongoing issues with unifying sales teams. BuzzFeed is focusing on AI-driven experiences to engage audiences and increase direct traffic to its owned-and-operated sites.
Bizcommunity 13month
The Financial Express 10month
Isomorphic Labs, the AI drug discovery platform that was spun out of Google's DeepMind in 2021, has raised external capital for the first time. The $600
How to level up your teaching with AI. Discover how to use clones and GPTs in your classroom—personalized AI teaching is the future.
Trump's Third Term? AI already knows how this can be done. A study shows how OpenAI, Grok, DeepSeek & Google outline ways to dismantle U.S. democracy.
Sam Altman today revealed that OpenAI will release an open weight artificial intelligence model in the coming months. "We are excited to release a powerful new open-weight language model with reasoning in the coming months," Altman wrote on X.
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