Building an AI Video Localization Startup with Supernative Co-founder Paul Ghio

Full Article

Paul Ghio, co-founder of Supernative, discusses the transformative impact of AI on video localization. His journey from working at Shutterstock and Yelp to founding Supernative is driven by a passion for democratizing video localization. The startup leverages advanced AI technologies to enhance the quality and affordability of dubbing and subtitling.

Supernative's technology stack includes models like Whisper for speech-to-text and ChatGPT for translation. Ghio emphasizes the need for continuous improvement in AI capabilities, such as voice cloning and lip-syncing, to meet user expectations. The company aims to introduce collaborative features that align with content creators' workflows, fostering user retention and growth.

• AI is reshaping content creation and consumption globally.

• Supernative aims to improve video localization through advanced AI technologies.

Key AI Terms Mentioned in this Article

AI Localization

This term is central to Supernative's mission of democratizing video localization.

Speech-to-Text

Supernative utilizes Whisper for this purpose to enhance video accessibility.

Voice Cloning

This capability is crucial for delivering high-quality dubbing in Supernative's offerings.

Companies Mentioned in this Article

Supernative

The company employs advanced AI technologies to improve the quality and cost-effectiveness of video localization.

Shutterstock

Ghio's experience at Shutterstock influenced his understanding of internationalization and content creation.

Yelp

Ghio's role at Yelp contributed to his insights into user engagement and content localization.

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