Brunt Gives Jacobs Media Its AI Edge

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Brunt Gives Jacobs Media Its AI Edge

Chris Brunt, the director of AI, digital, and revenue generation at Jacobs Media, highlights the increasing integration of AI in radio broadcasting. He notes that while some stations are hesitant, many are already leveraging AI tools to enhance their workflows. The industry is witnessing a spectrum of AI adoption, with some broadcasters fully embracing the technology while others remain cautious.

Brunt emphasizes the importance of developing clear AI policies and training for employees to mitigate risks associated with AI usage. He points out that companies like Audacy and Beasley are openly utilizing AI to streamline operations, showcasing the potential for AI to create customized content and targeted advertising. As AI continues to evolve, it presents an opportunity for radio to deepen its connection with audiences and improve overall content quality.

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