BBC launches Generative AI tool to add subtitles to BBC Sounds

Full Article
BBC launches Generative AI tool to add subtitles to BBC Sounds

The BBC has initiated a trial using Generative AI to enhance accessibility on BBC Sounds by adding subtitles and transcripts. This trial employs Whisper AI to create high-quality transcripts of selected audio content, which are then reviewed by editorial staff. Five programs are currently included in the trial, with plans for further evaluation after three months.

Users can now access subtitles through a new button on the web version of BBC Sounds, similar to the accessibility icon on BBC iPlayer. This feature aims to improve user experience by displaying real-time subtitles as audio plays. Transcripts will also be available on the Android app, with iOS support expected soon.

• BBC uses Generative AI for subtitles on BBC Sounds.

• Whisper AI generates transcripts reviewed by editorial staff.

Key AI Terms Mentioned in this Article

Generative AI

This technology is utilized by the BBC to create subtitles and transcripts for audio content.

Transcription

In this trial, transcription is performed by Whisper AI to enhance accessibility for users.

Whisper AI

It is being used by the BBC to automate the generation of subtitles for selected programs.

Companies Mentioned in this Article

BBC

The BBC is implementing AI technology to improve accessibility features on its platforms.

Whisper AI

Whisper AI's technology is central to the BBC's new subtitle generation initiative.

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