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Amazon's Prime Video has initiated a pilot program that utilizes AI tools to dub selected movies and series into English and Latin American Spanish. This innovative approach aims to enhance accessibility to Prime Video's extensive streaming library for a broader audience. The program focuses on licensed titles that previously lacked dubbing support, showcasing a commitment to improving customer experience through AI technology.
The pilot program combines AI with human localization experts to ensure high-quality dubbing. This hybrid approach reflects the growing demand for dubbed content, particularly in regions where viewers prefer dubbing over subtitles. As the streaming landscape evolves, Prime Video's initiative highlights the potential of AI to bridge cultural and linguistic gaps in entertainment.
• Prime Video uses AI for dubbing to enhance accessibility of content.
• The program combines AI tools with human expertise for quality control.
AI-assisted dubbing refers to the use of artificial intelligence to translate and dub audio in films and series, enhancing accessibility for diverse audiences.
Localization involves adapting content to meet the language and cultural preferences of specific regions, which is crucial for effective dubbing.
A hybrid approach in AI combines automated tools with human expertise to ensure quality and cultural relevance in dubbing.
Amazon is leveraging AI technology through Prime Video to enhance the dubbing process for its streaming content.
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