AI revolution in travel 'well underway', says Google industry manager

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AI revolution in travel 'well underway', says Google industry manager

Artificial intelligence (AI) is significantly transforming consumer behavior in the travel sector, with expectations for even greater changes in the coming year. Ailish O'Brien from Google highlighted that travelers are increasingly seeking deeper experiences and making more complex queries online. This shift necessitates a reevaluation of how travel businesses cater to these evolving demands to secure bookings.

AI's influence extends beyond consumer behavior, impacting marketing, operations, and customer experiences within travel companies. O'Brien noted that AI applications in aviation have led to reduced fuel consumption and improved maintenance predictions. Simon Powell from Inspiretec emphasized the urgency for the travel industry to engage with AI responsibly to maintain consumer trust and avoid potential pitfalls.

• AI is changing how consumers search and plan travel experiences.

• Travel companies are adopting AI for personalized customer interactions.

Key AI Terms Mentioned in this Article

Artificial Intelligence (AI)

AI is reshaping how consumers interact with travel services and how businesses operate.

Dynamic Itineraries

AI assistants are being used to create these itineraries, enhancing customer satisfaction.

Chatbots

Travel companies are utilizing chatbots to provide personalized responses to customer inquiries.

Companies Mentioned in this Article

Google

Google is at the forefront of AI development, influencing how consumers search for travel options.

Inspiretec

Inspiretec's CEO emphasizes the need for the industry to adopt AI responsibly.

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