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Adobe has launched new AI tools for video creation and modification, integrating these features into its Premiere video-editing software. This move positions Adobe alongside major players like OpenAI and Meta, as well as startups like Runway AI, in the rapidly growing AI video generation market. The tools allow users to extend video clips and create videos from text prompts and images, making advanced video editing more accessible.
Adobe's focus on generative AI aims to meet customer demand for integrated features within existing applications. The company emphasizes the safety of its AI models, which are trained on a curated library of stock media, contrasting with competitors that have faced criticism for their data sourcing methods. Future plans may include charging for these AI features, reflecting the evolving landscape of AI in creative software.
• Adobe introduces AI tools for video creation and editing in Premiere.
• Adobe's AI models prioritize safety and integration into existing workflows.
Generative AI refers to algorithms that can create new content, such as videos or images, based on input data.
Video generation involves creating video content from various inputs, including text prompts and images.
Stock media consists of pre-existing video and image content that can be licensed for use in various projects.
Adobe is a leading software company known for its creative tools, including Premiere, Photoshop, and Illustrator, which now incorporate AI features.
OpenAI is an AI research organization that has developed advanced models for generating content, including video, impacting the competitive landscape.
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