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A significant 81% of Indian software buyers intend to boost their investments in AI software over the next year, surpassing the global average of 65%. This trend highlights the increasing impact of AI on purchasing decisions, fundamentally altering how software is acquired. The 2024 Buyer Behaviour Report indicates that employee productivity is the primary metric for measuring ROI on AI investments.
The report reveals that 83% of organizations that recently purchased AI platforms have already experienced positive ROI. Godard Abel, CEO of G2, emphasizes that AI is transforming the software buying landscape, making it more consumer-like. Despite the rise in spending, vendors are facing challenges such as longer buying cycles and heightened ROI expectations, with buyers increasingly seeking quick returns.
• 81% of Indian software buyers plan to invest in AI software next year.
• 83% of recent AI platform buyers report positive ROI within three months.
In the context of AI software, ROI is crucial for buyers to assess the effectiveness of their purchases.
This term is significant as it was identified as the top metric for evaluating AI software investments.
The shift to digital buying is accelerated by AI, changing how software is researched and acquired.
G2's report highlights the growing trend of AI investments among Indian software buyers.
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