Financial executives are investing billions in generative artificial intelligence without a clear estimate of potential gains. Despite the uncertainty, many companies are embracing generative AI to enhance customer service, forecasting, and other tasks. The challenge lies in accurately forecasting ROI due to the intangible nature of data compared to traditional assets.
The rush into generative AI has attracted investors, financial executives, and information technology companies of all sizes. To navigate the forecasting haze and maximize potential payoffs, CFOs can follow seven tips, including approaching ROI flexibly, focusing on longer-term gains, and creating a strategic plan for integrating AI into operations. Prioritizing AI projects, collaborating with CTOs and CIOs, and defining data are also crucial steps for achieving high ROI.
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