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WPP and IBM have joined forces to introduce a new business-to-business (B2B) solution powered by IBM's AI and data platform, watsonx, aimed at transforming how B2B marketers engage with clients and prospects. The collaboration will leverage AI technology to address complex B2B marketing challenges and enhance client ROI by accurately identifying and engaging buying groups.
The partnership between WPP and IBM will incorporate market-leading capabilities from both organizations, with a strategic collaboration with LinkedIn to gain insights into buying groups for more effective marketing strategies. The introduction of WPP Open for B2B, powered by watsonx, is set to revolutionize B2B marketing by providing personalized and consistent experiences across channels for target buyers.
Business Intelligence | From W.D. Strategies 7month
Isomorphic Labs, the AI drug discovery platform that was spun out of Google's DeepMind in 2021, has raised external capital for the first time. The $600
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Sam Altman today revealed that OpenAI will release an open weight artificial intelligence model in the coming months. "We are excited to release a powerful new open-weight language model with reasoning in the coming months," Altman wrote on X.
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