Worried about AI? Then add these books to your summer reading list

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Worried about AI? Then add these books to your summer reading list

The article discusses the impact of artificial intelligence on the advertising industry and the changing roles within digital media agencies. It highlights the need for a balance between technology and marketing expertise as AI takes over functional decision-making processes.

The author emphasizes the importance of understanding the fundamental principles of marketing alongside technological advancements. It also provides a list of essential books for digital marketers to enhance their knowledge and skills in the evolving landscape of advertising.

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