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Women in Marketing Africa hosted the inaugural Real Talk Debate on AI in Ghana, focusing on whether AI poses a threat or an opportunity for Africa's creative sector. The event featured industry leaders discussing the transformative impact of artificial intelligence on marketing practices across the continent. Key speakers included Rashida Musa, Sylvia Appiah, and Mariam Agyeman-Buahin, who emphasized the importance of ethical AI use and the need for authentic storytelling in Africa.
The debate highlighted both the opportunities AI presents, such as faster campaign ideation, and the challenges it poses, including biased data and job displacement. A live poll indicated that 93% of attendees viewed AI as an opportunity, reflecting a positive outlook on its potential. The discussion concluded with a call for ethical AI practices to ensure that narratives remain authentic and inclusive.
• 93% of attendees viewed AI as an opportunity during the debate.
• The need for ethical AI use was emphasized throughout the discussion.
AI is discussed as a transformative force in marketing, offering both opportunities and challenges.
The rise of the gig economy was highlighted as a significant trend influenced by AI.
The debate called for African organizations to develop their own GPTs for authentic storytelling.
WiM Africa organized the debate to explore AI's impact on the marketing sector.
Global Media Alliance's Chief Director discussed AI's integration in PR and media operations.
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