A new Clari research suggests that companies could increase revenue by up to 26% by addressing revenue leaks. Despite missing revenue targets in 2023, 72% of revenue leaders are optimistic about improving revenue in 2024. To combat revenue leaks, organizations are hiring more revenue professionals and investing in AI-powered revenue technologies.
Clari's survey of 420 revenue leaders reveals that 61% of companies did not achieve their 2023 revenue targets, leading to a 26% loss in global revenue due to revenue leaks. Two-thirds of companies are planning to grow their revenue teams in 2024, with 61% increasing their revenue technology budgets. AI adoption in revenue processes is on the rise, with 32% already using AI and 67% planning to do so within the next year.
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