Wipro and SIAM.AI tie up to develop AI-powered assistant 'Sukjai' for Thailand's tourism authority

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Wipro and SIAM.AI tie up to develop AI-powered assistant 'Sukjai' for Thailand's tourism authority

Wipro has partnered with SIAM.AI to create an AI-powered assistant named Sukjai for the Tourism Authority of Thailand. This innovative assistant will utilize NVIDIA technology to provide personalized information and support to travelers, covering aspects like transportation, lodging, and safety alerts. The collaboration aims to enhance the tourism experience in Thailand by leveraging local infrastructure and data.

Sukjai will offer 24/7 assistance, delivering tailored recommendations based on user preferences and interests. The initiative highlights Wipro's commitment to customized AI solutions and the importance of local knowledge in advancing Thailand's digital future. This partnership not only aims to improve tourist services but also positions Thailand as a significant player in Southeast Asia's AI landscape.

• Sukjai will provide personalized travel information using AI technology.

• The collaboration emphasizes local data sovereignty and global expertise.

Key AI Terms Mentioned in this Article

AI-powered assistant

Sukjai is designed to assist travelers with personalized information and support.

NVIDIA technology

NVIDIA's AI infrastructure is utilized to enhance the capabilities of Sukjai.

Generative AI

Wipro's Enterprise Generative AI Studio is integral to developing Sukjai's functionalities.

Companies Mentioned in this Article

Wipro

Wipro is leveraging its AI expertise to create customized solutions for the tourism sector.

SIAM.AI

AI collaborates with Wipro to integrate local knowledge with advanced AI technologies.

NVIDIA

NVIDIA provides the AI infrastructure that powers the Sukjai assistant's capabilities.

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