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Google's Raghavan emphasizes that AI chatbots and traditional search engines will coexist, enhancing user engagement. He warns that while chatbots can create dynamic search experiences, they may compromise factual accuracy. Raghavan also highlights AI's potential in ad personalization and defends the future of SEO amidst regulatory scrutiny.
Raghavan acknowledges India's significant contributions to tech and AI, which help Google understand local needs. He believes that AI-driven ad personalization will evolve advertising into a more tailored experience. The balance between engaging responses and factual accuracy remains crucial for the future of search.
• AI chatbots will enhance user engagement in search technology.
• AI-driven ad personalization will evolve advertising experiences.
Raghavan believes these chatbots will coexist with traditional search engines, enhancing user engagement.
Raghavan expressed confidence that AI-driven ad personalization will maintain robust advertising revenue for Google.
Raghavan defended SEO as essential, stating it helps users find what they want effectively.
Raghavan's insights reflect Google's ongoing commitment to integrating AI into its search and advertising technologies.
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