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The Variety Entertainment Summit at CES 2024 explored the evolving landscape of media and entertainment, focusing on streaming, AI, and advertising innovations. Key industry leaders discussed the impact of recent strikes and consolidation on content production, emphasizing a shift towards quality over quantity in programming. The event highlighted the growing openness among networks to collaborate and create unique partnerships for broader audience reach.
Panelists shared insights on the integration of AI in content discovery and user engagement, with companies like Fox and Spotify leading the charge. The discussion also touched on the importance of consent in AI applications, particularly regarding content creators' rights. As the industry adapts to new technologies, the potential for AI to enhance creativity and streamline production processes was a central theme.
• AI is seen as a co-pilot for creative processes in entertainment.
• Content discovery through AI can enhance user engagement and recommendations.
Generative AI refers to algorithms that can create content, enhancing user interaction and personalization.
AI optimization involves using AI tools to improve creative processes without replacing human input.
Content discovery utilizes AI to analyze user preferences and suggest relevant media, enhancing viewer experience.
Fox Entertainment Studios is exploring AI to enhance creative processes and improve content discovery.
Trade Desk provides programmatic advertising solutions, leveraging AI for better targeting and engagement.
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